To use TikTok in your advertising and social media marketing strategy, you need to understand the different types of TikTok ads, how to easily set up TikTok ads, and how to optimize your TikTok profile page. The goal is to maximize the performance of TikTok ads and get the results you expect.
Tips for Maximizing Business Using Tiktok
1. Maximize Existing Features
TikTok has several features available, including filters, sound effects, and transitions. This video editing feature makes your content more interesting. You can also collaborate with other content creators using features like duets, stitches, and reactions. This is a type of TikTok Ads with a video in-feed method for product or other business promotion
2. Turning TikTok Account Into Business Account
You can convert your TikTok account into a business account to increase the credibility of the company. To start changing your business account, first go to your profile or “Me”. Then you can press the three dots located in the upper right corner of the application. Click Manage My Account and select Switch to Business account. You will then be presented with a choice between the two account types.
Click on a business account type and select a business category. Also, you need to change your TikTok work account profile to make it more professional. Use a profile picture then write a short description of your brand and provide a link to an online store or marketplace. This way, you can easily direct profiled potential customers to your store location.
3. Create Interesting and Up to Date Content
The most important part of optimizing TikTok Ads is creating content. Start by creating a content plan. You can create content with brand background and draw the appeal of each product. For example, behind the scenes of a unique product packaging process or product manufacturing. You also need to track TikTok trends regarding popular song and video formats
4. Use the Right Hashtags
The right hashtags help make it easier for viewers who are interested in a content topic to find that content. Use hashtags related to the company, product, and topic of your video. For example #fyp, #foryoupage, #smallbusiness, #fashionkorea, according to the needs and target market or products offered
5. Create Interesting Captions
Often overlooked, video subtitles are an important factor. Creating an interesting caption is a way to maximize Tiktok ads. You can provide a brief description of the product or brand and a way for potential customers to purchase the product. However, you also need to make sure that the caption that covers the video is not too long.
You can use the 5 tips above to increase the capacity and quality of the content created. That way, promotions carried out through digital media will attract a lot of consumers to be interested and try the products offered. In addition, you will also get a wider target market than before. You can choose WEBARQ digital agency jakarta to help your digital media campaign.